5 Luxury Hospitality Trends To Watch in 2023
Luxury hotels are no longer just about large rooms, high thread-count sheets, and Michelin-starred chefs. Today´s luxury traveler demands a more personalized approach, beautiful surroundings, a living experience that goes above and beyond the usual standard, and an experience that matches the customer’s values.
Based on Market. Research data the prediction value of luxury hotel markets can be $222815 million by 2023.
Here are the top 5 trends that will most likely define luxury traveling in the following years.
THE GROWING IMPORTANCE OF SUSTAINABILITY
Green travel has been rising, and guests are switching to eco-friendly travel and sustainable accommodation options. Luxury travel agency network Virtuoso found that 82% of those surveyed said the pandemic increased their desire for sustainable travel.
Customers will be willing to pay more for hospitality services committed to supporting a greener and more environment-friendly future. They want to know that the hotels they are staying at are making a difference in their community and they expect their preferred hotels to be actively looking for ways to reduce their carbon footprints. This might include installing solar panels and smart systems that can control water usage and energy costs.
THE GROWTH OF BOUTIQUE HOTELS
In a world where we can have anything we want at the click of a button, people are looking for a unique and personalized experience. When it comes to travel, it means staying in one-of-a-kind accommodations. Often these boutique hotels are located somewhere private and beautiful. They offer intimate and personal experience, as well as elements of a surprise (for example unique design, exceptional service).
REMOTE WORKERS BLEND WORK AND TRAVEL
There is a new trend rising- working vacations, aka “work from the hotel.” International hotel chain Accor is among the leaders of the trend with Wojo, the world leader in what it calls “workspitality”.
A Hilton Hotel & Resorts survey found that a whopping seven out of every 10 business travelers aged between 25 and 30 wanted to extend their work trips for short vacations. According to the Expedia Group, people who travel for conferences and external and sales meets were the most likely to mix business with leisure.
Cutting-edge technology and smart amenities
CUTTING-EDGE TECHNOLOGY AND SMART AMENITIES
This means hotels should include cutting-edge technology and smart amenities driven by artificial intelligence into their offer. Customers are expecting smart technology in the room, like automatic curtains, temperature control, lighting that can be controlled via voice or mobile app, in-room entertainment systems, and more.
One study even found 71% of travelers would be more likely to stay at a hotel with self-service technology (for example keyless entry).
TRAVELERS WANT AN OUTDOOR EXPERIENCE
An impressive 90% of families surveyed in 2021 said outdoor living spaces are more important than ever. Millennials tend to prefer something more like “glamping” with clean facilities, and technology available that they would have in their modern city apartment.
As travelers return to rental properties worldwide, they’ll be greeted by user-friendly technology, more personalized environments, and a sustainable lifestyle. All of this should boost the hospitality space’s value over the next few years.